Proposal

Proposal

Today Monopoly is one of the most popular board games on the market, and it has been so since the 1930’s. Monopoly has been advertising the board game chose by each generation’s youth. During the late 90’s there was a even Monopoly Generation. In 1999 Guinness Book of Records cited Hasbro’s previous statistic of 500 million people have played Monopoly. Games Magazine has inducted Monopoly players are ready for a change. We believe that today’s consumer’s is not so much attracted by the Monopoly logo, especially since so many products today seem to decrease in quality.

The new campaign for Monopoly will focus on the 12 – 20 year old teen audience. This audience is characterized by being very active with interests in games, cars, and movies. Their most common source of income is usually the after school job like chores and allowances from parents. The biggest product concerns this particular audience has are the cost, the fun with the game, and the availability of the product.

As an advertising agency, we chose to create a campaign for Monopoly because it is one of the world’s most popular board games. Monopoly is also a large contributor to many charities and events that help the success in today’s youth.

This advertising campaign for Monopoly has two major components: the print ads for magazines such as Time Magazine, People, & Child, and the commercial which will be on the major internet sites such as Yahoo, Google, & MSN. The slogan for this campaign is “Monopoly, Own it All”.

The magazine ad will feature sconces and symbols of youth activity such as teenagers playing monopoly. The symbols will include the train, shoe, phone, airplane, coffee mug, and dog.

The second component, the commercial (computer) , will be very similar to the magazine ad in that it will depict young people enjoying life and having fun while playing monopoly. We have chosen to do commercial on the computer as a power point. We will take pictures of teens playing monopoly at school, home, and parks. We will record a 15 second commercial of them playing monopoly and you will be able to hear how much fun they are having while playing monopoly.

The goal of this campaign is to bring in another generation of Monopoly players, and in this case we are targeting 12 – 20 year old teens. We believe that our campaign will effectively reach this audience.

We at Hasbro’s believe in Monopoly and its ability to help teenagers feel smarter and enlivened. We also feel that the campaign we have outlined will increase the consumer numbers among teens and as a result among adults, though teens are our target audience. We want people of all generations and all ages to believe that you can “Own it All”

Monopoly

An afternoon spent on trying to find the perfect board game. The possibilities for board games appear to be endless. For the serious gammer, however, three board games come to mind. Monopoly, Life, and Clue. Serious gammers look at the price of the game, how many people can play, and how long the game can last.

On the basis of my own knowledge throughout the years of playing board games. I can testify that monopoly is a breakthrough of all board games. It delivers how many people can play the game, how long it will last, and the price of it is incredible, And, at a low price of $13.99 per game, Monopoly is an affordable high quality board game.

My previous game, life, has been around since the 1860’s and the modern version was published in 1960. During that time, the board game fit how many people can play and how long the game can last. I would give equal marks to Life and Monopoly. The board game sells for $16.99

Clue has been a popular board game for most gammers. It’s the choice of gammers, teachers, and students. There are different versions of clue such as clue chronology and clue reinvention. Yet the original clue is still a favorite to most people. Even though this game is very popular, it isn’t worth the price tag of $26.49.

Of these three good board games, I recommend Monopoly first. It’s a low price, many people can play, and the game can last a long time. Life and Clue are still good board games but they come in second and third place. Monopoly with how many players can play and at the low price of the board game it wins over the others.